How to Make Social Media Work for Your Business

A Social Media Marketer is a full-time job in many businesses but, if you're small, you probably find that you're doing it yourself. In this episode, Ryan talks through how better to use that time you spend crafting the perfect post for Instagram and then then re-formatting it for Facebook and TikTok.

Stick around because, at the end of the episode, Ryan gives you some of his own tips and tricks to make social media work for you, including giving you permission to not have to use every platform around.

Key Takeaways

You don't need to market your business on every social media platform. Pick the ones where your clients are.
Building relationships might have a better return on investment than social media marketing.
In this changing climate of social media rules and algorithms, it's crucial to have your own email distribution list.

In This Episode

How Ryan initially built his business on social media [5:26]
Why you need to find your niche and your ideal place to invest in marketing your business [8:48]
The cost of social media and how to get the best ROI [13:58]
The importance of investing in relationships and the long term investment it can reap [17:57]
Why you need to have a strategy and a goal for your social media posts [21:56]
Tips and tricks to make social media work for you [24:19]
Why you need to build your own email list [36:06]

Quotes

"If you realize that by spending one hour a week with somebody, by taking somebody out to lunch once a week and spending $50 on a nice lunch, that's probably going to have a bigger impact than posting on social media every day." [13:12]

"Another freedom that I want to give you is to not use all the platforms. Focus on one, pick one, and let that one be a home. And pick the one that you're not going to have to work the hardest on, so don't just pick Twitter because everybody's on Twitter. Pick the one where your specific audience is spending time." [30:53]

"Show your face, show your team. The best sales and marketing is where you are building trust with your ideal clients, and the best way to build trust is to show up and let them see you." [32:47]