How Video Ads Can Work for Your Video Business with Kevin Anson

On the show this week we sit down with the wildly successful video business mastermind, Kevin Anson. We take a bit of a dive into his journey into the video ad space. Kevin shares some important key ingredients to make killer video ads while building up a video business that supports and fits your lifestyle.

We also talk about some keys to gathering a clientele that you love to work with and build an impressive portfolio that will be your best marketing tool.

Key Takeaways

Get out there and learn what it takes to make video ads that WORK.
Be persistent, clever, and targeted when searching for new clients.
Build a portfolio of work that you love for clients that you want to work with, and who pay what you are worth.

About Kevin Anson

Kevin has taught over 2,000 students how to create high performing marketing videos online. He has produced over 10,000 marketing videos over the past 18 years. He has also worked with world famous marketers like Russell Brunson, Tai Lopez, Brendon Burchard, Grant Cardone, Frank Kern, Dean Graziosi & Tony Robbins, Mike Tyson, Daymond John, and numerous Fortune 500 brands.

In This Episode

[0:00] Introduction
[3:17] Meet Kevin Anson!
[4:55] Building amazing clientele
[14:15] Kevin's journey into producing video ads
[18:07] Developing the video formula
[18:57] Kevin's process for developing ads with a client
[24:07] Tips for getting new clients
[29:31] Pitching credibility for your business
[35:19] Best practices for creating video ads
[41:11] How to start producing successful video ads for clients
[48:44] How to get in touch with Kevin
[52:01] Outro

Quotes

"When clients reach back out to you and say, 'Yeah! That video got me more signups on my website' or you know, it helped us fill the seats at an event, or whatever it is. That's what this is all about and that's the exciting part of it" [17:39]

"You have to think in the viewer mindset of 'what's in it for me'. The more success you'll have with creating video ads like that for your potential clients." [43:59]

"Yeah you might upset a client or two along the way but don't let that stop you and don't tell yourself that you're not cut out for this because it happens to all of us." [48:29]