Today on the show Matt Johnston and I have a compelling conversation that will change the way you think about pricing and selling your work. The most important thing to keep in mind when working with your potential clients is that you are the expert who can provide something to help them achieve their goals. You aren't selling video, you are selling solutions. This understanding paired with the mindset to commit to your business and believe in yourself will help you grow your business into something that is successful and fulfilling!
Guide Social Founder, Matt Johnston, is a social video pioneer - helping invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men's Health, and others. He is also the author of Producing Empathy: The Secret Method I Use to Get 100 Million Views on Videos Online.
He has produced and overseen over 2,000+ pieces of video content (both branded and editorial) that have generated well over 10 billion video views, and millions of dollars in sales across platforms.
He's also worked on viral video campaigns with brands such as Toyota, the National Football League, Campbell's, Chase Bank, Verizon, Adobe, Tidal, Fresh Direct, and many others.
He is the creator of the HERO system for viral video and the 3PP methodology for predictable, scalable video sales. These systems have driven millions in sales - for a wide array of Shark Tank clients, numerous members of Ezra Firestone's Blue Ribbon Mastermind, and countless others.
"You can't sell anything to someone until you understand what their struggle is." [14:42] - Matt Johnston
"You're not selling video, you're selling solutions to problems." [15:12] - Matt Johnston
"Your mind will make you way more money than any tactic." [39:01] - Matt Johnston
Follow Guide Social Global on Instagram
Follow Matt Johnston on Instagram
FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Every week I pull the most useful stuff from the podcast and send it your way — plus the homework to actually put it to work. Like a business coach in your inbox, except free.
Check your inbox for a confirmation email from ryan@studiosherpas.com — click it and you're set. (Peek in spam if it's hiding.)
