The Video Testimonial Strategy That Works 99% of the Time with Ben Albert

Ben Albert, founder of Balbert Marketing and host of Real Business Connections podcast, shares his belief that there's no single key to success - instead, every business has its own unique combination lock. He reveals his nearly 100% effective strategy for getting video testimonials by asking during emotional high moments, and explains how childhood experiences between ages 8-13 often shape the core values that drive our businesses. Ben also shares practical exercises for identifying what makes you "better versus bitter" and how to shift your time and energy accordingly.

Key Takeaways

Success is a unique combination, not a universal key - Every business has different skills, clients, locations, and team members, requiring their own specific combination of strategies and approaches
Ask for testimonials during emotional highs - The best time to request video testimonials is when clients are already feeling positive and engaged, not during random outreach
Use the Better vs. Bitter exercise - Draw a line on paper and list what makes you better versus what makes you bitter, then systematically shift time from the bitter column to the better column
Your origin story shapes your business values - The experiences and relationships from ages 8-13 often determine the core values and mission that drive your entrepreneurial journey

About Ben Albert

When Covid hit, Ben was furloughed and feeling lost. He hesitantly opened his MacBook, began reaching out to strangers on LinkedIn, and that one step launched his entrepreneurial journey.

Today, Ben hosts the internationally recognized podcast Real Business Connections, runs the thriving firm Balbert Marketing, and in just over a year, replaced his previous income—all while keeping it real and authentic. Ben has collaborated with industry giants like Chris Do, James Altucher, and Jordan Harbinger.

Through demand from his network, Real Business Connections has expanded to offer podcast production and growth services for top thought leaders. Once an underdog himself, Ben founded GrowGetters ONLY Collective, a community for growth-minded leaders to access mentorship, accountability, and meaningful connections.

He's on a mission to impact one million lives, one conversation at a time.

In This Episode

[00:00] Welcome to the show!

[05:08] Meet Ben Albert

[07:27] Growgetters Only

[09:44] Success Is A Combination Lock

[18:30] Better And Bitter

[20:22] Delegation

[25:29] Video Testimonials Timing

[39:30] Connect with Ben

[40:12] Outro

Quotes

"There is no key to success. There is no one magic pill to solve everyone's problems. There is no key to success, resilience, success in your video business. It's a combination lock." - Ben Albert

"When's the best time to ask for a review or a video testimonial? It's during that emotional high." - Ben Albert

"I felt disconnected. So I didn't realize this. I was developing a deep, almost necessity for connection." - Ben Albert

"All you got to do is take something from the bitter column, do a little bit less of that, and then take the same amount of time in the better column and allocate that time to the better column." - Ben Albert

"Each business, each person has their own little combination. So part one, I find, is find someone who's already done what you tried, wanted, want to do, because they've built a playbook." - Ben Albert