She Cut the Channel Eating 80% of Her Time with Laura Higgins

Laura Higgins spent a year pouring 80% of her time into a YouTube channel that generated about 5% of her results. So she killed it — and her business immediately had a record month. In this conversation, she breaks down how she thinks about content verticals, why the funnel isn't a line anymore, and the two-call sales process that took her from $40k to $120k a month in three months. We also get into why being vanilla is the fastest way to make content nobody cares about.

Key Takeaways

Audit your channels like line items. If a platform is eating your time and not producing, cut it — even if everyone says you should be there.
Every content vertical needs a job. Short-form for attention, long-form for trust, and one consistent conversion point. Not eight.
A fit call doesn't need a salesperson. Someone warm and friendly on your team can qualify leads, protect your calendar, and shift the whole energy of the sale.
You don't need 500 episodes to have content that sells. Five to seven recorded answers to common questions will do the job.

About Laura Higgins

Laura Higgins is a leading creative business coach, 7-figure entrepreneur, and cult-brand builder.

She's the founder of The Next Level Club and host of the top-ranked podcast My Business Playbook, helping thousands of creatives scale with clarity, confidence, and freedom.

Known for her bold thinking and relatable style, Laura makes business feel fun, human, and wildly profitable.

In This Episode

[00:00:00] Welcome to the show!

[00:06:19] Meet Laura Higgins

[00:10:48] Enjoying Work In Your Business

[00:18:29] Filming Content

[00:35:31] Show Up As Yourself

[00:38:53] Funnels

[00:46:33] Sales Calls

[01:08:14] Connect with Laura

[01:10:29] Outro

Quotes

"I am spending 80% of my time on a channel that yields 5% of our results, if that. If this were any other area of the business, we would be cutting this." — Laura Higgins

"Too many of us are afraid of being disliked, that we actually forego being loved by the right people." — Laura Higgins

"It shifts it from rather than being a beggar, we become a chooser." — Laura Higgins

"As AI usage goes up, the need and the desire for connection with humans is going to also go up." — Laura Higgins

"I would not be in this mastermind having paid you thousands and thousands of dollars if you didn't have the podcast." — Ryan Koral, quoting a mastermind member

She Cut the Channel Eating 80% of Her Time with Laura Higgins

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