John Meese has spent a decade helping experts get paid for their advice instead of their effort — and this conversation is a direct challenge to how most video business owners price and position their work. He breaks down the difference between running a professional business and an authority business, then walks through how one burnt-out nonprofit filmmaker built an offer that earned $20,000 before a single frame was shot. Along the way he builds an offer for Tell Studios live on the call, which was equal parts humbling and inspiring.
John Meese is on a mission to steward wisdom; to collect, protect, and multiply knowledge and experience—which is why he's so focused on helping you sell your smarts without losing your soul (or your Saturdays).
"I sell my life in one hour increments for five dollars. And I gradually raised the price of how much my life costs." — John Meese
"We live in a world where we have an abundance of knowledge, but a shortage of wisdom." — John Meese
"It's so easy to create a safe offer that nobody wants. Vanilla is a safe flavor, but there's also twenty different companies that sell vanilla. And when I'm buying vanilla ice cream, I'm looking at the price." — John Meese
"Today, no one pays for my effort. They only pay for my advice. My whole business is built off of that." — John Meese
"I think a lot of times people skip this human step of talking to humans about their products." — John Meese
"The tragedy is not your bank account. That can't be the answer." — John Meese
Guest Links
Find out more about the Studio Sherpas Mastermind
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Join us on Onward Summit
Every week I pull the most useful stuff from the podcast and send it your way — plus the homework to actually put it to work. Like a business coach in your inbox, except free.
Check your inbox for a confirmation email from ryan@studiosherpas.com — click it and you're set. (Peek in spam if it's hiding.)
